The Oven Room - Brand Identity
Client
The Oven Room Amsterdam
Project type
Graphic Design / Brand identity
Project duration
February 2024 - two weeks
My role and overview ✍
Led the creation of a fresh brand identity for a pizzeria, 'The Oven Room', aiming to integrate modernity with an authentic touch and vibrant colors.
Project Goal and aim 🚩: I aimed to give the pizzeria a fresh new vibe, using modern fonts and bright colors while keeping its authentic feel intact. Our goal was to make it stand out more and attract more customers.
For the logo, I aimed to highlight authenticity by incorporating hand-drawn elements. During discussions with the client, we agreed that this approach would be both authentic and eye-catching in a modern context. I chose the Migra font, known for its modern elegance and association with Italian cuisine, to further enhance the logo's appeal and connection to the pizzeria's identity.
Logo
For the business cards, I featured the logo on the front for brand consistency, while adding a hand-drawn element of pizza-making on the back for authenticity. Important details like the address, website, and establishment year were included strategically. I paired the main font, Migra, with Swis721 Md BT for a modern touch.
Business cards
For the pizza box cover, I added hand-drawn kitchen tiles and a pizza shovel with a fresh pie for an authentic Italian feel. Centering the logo and highlighting their claim as "the best pizza in Amsterdam" aimed to grab attention easily. The design was kept simple, modern, and aligned with the restaurant's identity.
Pizza box
Extra
Logo in use
Hand-drawn elements for their website